Logo and Brand Identity for Small Businesses: Where to Start

Logo and Brand Identity for Small Businesses: Where to Start

Many small businesses start with a logo made by a friend or a template, then find a year later that their posts, sign and website do not look related. A brand identity does not require a big budget, just clear decisions applied everywhere.

The essential foundation

  • A clear logo with a horizontal version and a small icon.
  • Two or three colours with fixed codes.
  • Matching Arabic and English typefaces.
  • One consistent photo style.

About ClickB

ClickB's own identity went through this journey: a simple name and logo at first, refined as the company grew into today's CB mark and red underline. That is why we understand what small businesses need: a strong foundation from day one that grows with them.

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