What Is SEO? A Plain Guide for Business Owners

What Is SEO? A Plain Guide for Business Owners

SEO is everything you do so your website appears in Google's free results when people search for your service. Unlike ads, which stop the moment you stop paying, rankings you earn keep bringing visitors for months and years.

The three pillars

  • Technical SEO: speed, mobile friendliness, sitemaps, structured data and an error-free site.
  • Content: pages that answer customer questions clearly and in depth.
  • Reputation: links from trusted sites, genuine reviews and a consistent business presence online.

How long does it take?

SEO is an investment, not a switch. New sites usually need several months to gain visible traction, depending on competition. Anyone promising first place within days either does not understand SEO or uses tactics that can get your site penalised.

About ClickB

ClickB began as a web design company, but we soon saw that a beautiful site nobody finds does not help its owner. So we added content writing and SEO, and now every site we build starts on a sound technical foundation.

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