Someone searching on their phone has no patience. If the page does not appear within a few seconds, they tap back and open the next result. Google knows this, which is why page experience is part of how it evaluates sites.
What usually slows sites down
- Huge images uploaded straight from the camera.
- Heavy themes full of sliders, effects and unused libraries.
- Too many plugins, each adding CSS and JavaScript to every page.
- Cheap hosting shared with hundreds of other sites.
Practical fixes
- Convert images to WebP and size them to how they are actually displayed.
- Lazy-load images below the fold.
- Remove unused plugins and replace heavy ones.
- Use a well-configured cache.
- Host fonts on your own site.
About ClickB
Speed is the reason ClickB writes its own themes. After years of fixing slow sites built on heavy templates, we decided to build without extra libraries, with self-hosted fonts and images that load only when needed, so our sites open quickly on mobile even on weak connections.